I just got a bill from my accountant with charges for preparing and filing my taxes. They charge $250 per hour.

That leaves me with two questions:

🧐 Why $250 per hour?

😟 Why so many hours?

Every time my accountant bills me, I am near having a fit.

I always, always have that undercurrent feeling of uncertainty. For some reason, it costs $4,000 every year to do my taxes. 👀 Why?

I have no idea if all these hours are justified, if all deductions and exceptions were applied to the max, or how accurate my tax report is.

I trust them, but …. that subtle discomfort and doubt are always there when I need to fork over 💵💸💵.

And that is how a lot of #consulting work is being done these days.

I have news for you. It’s changing.

In times of uncertainty, that subtle discomfort starts turning into a heightened state of aggravation.

The old model of charging dollars for hours is no longer bearable. Consulting #clients want to:

✅ Achieve specific results within a short period,

✅ Get those r...

If you feel overwhelm. If it's hard for you to get everything in your consutling business done.

When your company and team are 100% dependent on your being in the business.

When you fear your business is plateauing because of too many competing priorities.

Then maybe it's time for you to get clarity on your business motivators.

They are called the 5 Ps:

- Product
- Positioning
- Prospects
- Profits
- Processes

You need to be aware of all five, but usually only one or two need attention right now.

Or one or two get you the most results.

Focus on these two and have the discipline to blend out the rest.

That means:

- Unsubscribe from all newsletters that do not pertain to the one or two business motivators that you have picked.

- Cancel all meetings that have nothing to do with your top two Ps.

- Be clear on what you want to achieve for the top two Ps by the end of the week. Review them every day.

- Make a list of all the activities that you absolutely MUST do to move a project forward (not the ones that...

If you have clients who haggle and squeeze every ounce of energy out of you ...
When you experience scope creep without more billing ...
When you feel exposed because one client takes most of your time and selling falls by the wayside ...
Consider that maybe it is time to upgrade your clients.
When it comes to finding high value clients, most consultants and business coaches market to prospects in terms of the pains they help their clients alleviate.
That is absolutely the WRONG approach.
Such messaging resonates with business owners and executives who are struggling or even flat out failing.
They are in a scarcity mindset: Not enough money. Out of time. Insufficient resources. Broken processes. Limited budget.
Prime Target Clients have a growth mindset.
Here is how to communicate differently in your social media and marketing to upgrade your clients.

When it comes to building your authority, most consultants believe that they need to write a book to attract a following – and paying clients.

This is absolutely the WRONG approach.

I wrote a best-selling book. I paid a book coach an insane amount of money. It made bestseller status. 

When I approached publishers and publicists, their first question was: ‘What’s your platform?’

You see, the publishing industry has changed. They produce, print, and distribute your book – but YOU will need to do the marketing.

You already need to be an authority with a following to get published.

If you aren’t already, publishers may even ask YOU to buy a few thousand books so that at least their costs are covered.

So, don’t waste your money and build your authority first – and faster than you can with any book.

Building your authority is a process.

It’s all about knowing …

• Whether or not there is demand for your service
• If there are enough buyers
• Who you are and how you are different from
...

I am not building a business.

I am creating a community.

That's why I have never done cold calling or messaging.

I know it works very well for some people. But for me? I'd rather grow my community in congruence with my values.

The way I look at it: You don't walk over to an attractive person at the bar and make a move. You can get laid that way, but nothing good ever comes out of it long-term. It's the same when selling.

It takes time. Slow is smooth and smooth is fast.

The three main mistakes that most small business owners make are:

- They pitch their service too early

- They are awkward in sales conversations

- They don't have a process to close a deal with ease

In this mini-class, I teach a 5-step process that helps you...

- Create the right time to make an offer

- Be your natural authentic self in sales conversations

- Sell with ease

If you want to know the finer points, schedule a FREE Accelerator Audit with me.

Book Your Trust Audit here: https://accelerate.teamlawless.com/schedule-audit