While other bots scrambled with inaccuracies and biases, Perplexity did the near-impossible: win the public’s trust by being right in predicting the outcome of the 2024 presidential election. How it delivered fact-checked election updates faster than Bruce Lee can kick is a lesson on how boutique consulting firms utilize AI.

You can listen to the full podcast episode here and learn how this Perplexity pulled it off and why it matters for the future of technology, media, and our relationship with information.

Accuracy Trumps Speed

I like that principle - a lot. My friends and peers know me for slowing down when everybody else panics and rushes. And that's why I am the one they look to when things get tough. Slowing down and reflecting help to gain clarity.

I learned this from a scene in the movie Game of Death where Bruce Lee’s character, Billy Lo, fights his way through a multi-level pagoda, facing increasingly skilled opponents. After showcasing his expertise with the nunchaku in ...

Management consultants are making more money than all generative AI startups combined. Why? Because they're charging companies to figure out how to make generative AI work for their business. This presents a golden opportunity for niche and boutique consultants. Let me show you how to seize it.

Right now, the AI marketplace is a mix of excitement and panic. Companies see AI as the next big thing, but they're split between those who fear it will disrupt their business and those eager to leverage it to scale and optimize. 

But here's the thing: most have yet to learn how to implement generative AI profitably. They see its potential but don't know what to do with it. 

Then, you have generative AI startups, many struggling to make money themselves. They're creating exciting tech but not business-specific solutions for companies that actually want to make money with AI.

Enter the niche and boutique consultant – and since you've read this article so far, I assume that's you, too.

This i...

AI is advancing at lightning speed - if you’re not leaning into it, you’re already behind, right? But is all the hype actually helping, or could it be quietly sabotaging your success?

From creating digital avatars to fully virtualizing your entire consulting business, I am fully focused on helping my students in the High Performance Consultant Academy integrate AI into their businesses. But today, I warned my students not to follow my lead. 

Here’s why.

In a world overflowing with AI tools, automation platforms, and processes that seem to change every minute, it’s easy to feel left behind. You might be thinking, "But won’t I lose my personal touch?" or "Clients come to work with me, not a machine." We've all been there - feeling hesitant, worried that we might be moving in the wrong direction.

Here’s the truth: there’s no such thing as “falling behind” in AI as long as you’re steadily implementing forward. Progress is more important than perfection.

Perfectionism is the enemy of g...

AI is here, and its message is clear: Whatever you know, AI knows better or can do faster. It's reshaping industries at an unprecedented pace, eradicating entire professions and even industries. Consultants are next. But there is a bright future in leading the revolution.

It's not just an option - it’s necessary for survival. Those who leverage AI with an AI-First Strategy will thrive; those who don’t will fade into obscurity.

The Unprecedented Opportunity - and Risk - Presented by AI

For niche and boutique consultants, AI can be an unprecedented opportunity for growth or a quick death. We are witnessing a scale and pace of change never seen before in history. It’s already happening.

As Sam Jacobs, Co-Founder of Ammo.com predicts, AI adoption among small businesses is set to grow rapidly in 2024, enhancing efficiency and reducing manual errors in areas like marketing, HR, and customer service. And this guy sells bullets.

Even quality control in manufacturing is now dominated by AI...

I know how much harm school counselors can do. When ours sent us her plans for 8th grade, I went into hyper-control mode. No counselor should ever work with my son without my preview and approval.

The year before high school is crucial. Bad decisions will lead to poor course choices and missed opportunities. The psychological impact of poor counseling can extend into adulthood, affecting self-esteem, mental health, and overall satisfaction in life.

As a Behavioral Theorist and Strategic Interventionist, I’m aware of the risks posed by ineffective or negligent counselors. But my challenge was not knowing my rights as a parent - and I had no time to read all 192 pages of "The Texas Model for Comprehensive School Counseling Programs."

In just 15 minutes, I knew my rights

That’s where ChatGPT came in. In just 15 minutes, I knew my rights, identified where they were violated, requested specific actions to remedy, and set clear boundaries.

Here is how I did it:

I downloaded the 192-pag...

Unpack the future trends shaping a lucrative year for independent consulting powerhouses

2024 has all the signs to become the best year yet for solo consultants and boutique consulting firms. The year is going to be filled with more opportunities than ever. There will also be challenges for some, especially if you have a small client base and can’t seem to grow it any further or you are trying all of the marketing tactics that seem to work for all of the other businesses but don’t work for you.

The big picture

US businesses will continue to grapple with increasingly complex challenges. While there are many, I keep my eye on these top three to look at for consultants:

E-commerce and Digital Marketing

Brands will be focusing on this despite economic uncertainties, with a spotlight on adapting strategies, experimenting, and honing in on profitable avenues. An essential part of this growth will be managing privacy correctly.

Trends suggest a push by consumers for innovation, which c...

Control is an important topic for high-performing consultants, because if you feel out of control, or you control the wrong things, you can end up feeling uncertain, disappointed, or unfulfilled.  

We can only control so many things in our lives, right? But what things should we focus on that will make us feel MOST happy, alive and fulfilled? We'll try three... 

- Control Your Outlook and Character 

- Control for New 

- Control for Fulfillment  

Many people don’t feel fulfilled with what they are doing because they (a) don’t choose to do it in the first place, or (b) don’t get to be involved in the full process of creating something—they aren’t involved beginning to end so they never experience the joy of completion or accomplishment. 

We begin changing this here.

Here is the single most powerful strategy that enables you to upsell and cross-sell your services. But most consultants overlook that opportunity. It has been a core strategy for my consultancy to grow small projects to six- and seven-figure accounts.

It’s the Business Review Advantage.

Most service providers are afraid of it. They feel that reviewing the business relationship with #clients could expose them and could bring all the mistakes, flaws, and grievances from the past back to the present.

But the opposite is true. Clients appreciate transparency, accountability, and our leadership in managing the relationship. The more mature the client, the more they value the Business Review Advantage - and as a result, will often increase work with you or refer you to their colleagues and peers.

It might already be too late. If you have not done it yet, do it now: Pre-plan 2023 with your clients.

For Corporate Clients: Budget planning season is on. You want to make sure you are a still...

I just got a bill from my accountant with charges for preparing and filing my taxes. They charge $250 per hour.

That leaves me with two questions:

🧐 Why $250 per hour?

😟 Why so many hours?

Every time my accountant bills me, I am near having a fit.

I always, always have that undercurrent feeling of uncertainty. For some reason, it costs $4,000 every year to do my taxes. 👀 Why?

I have no idea if all these hours are justified, if all deductions and exceptions were applied to the max, or how accurate my tax report is.

I trust them, but …. that subtle discomfort and doubt are always there when I need to fork over 💵💸💵.

And that is how a lot of #consulting work is being done these days.

I have news for you. It’s changing.

In times of uncertainty, that subtle discomfort starts turning into a heightened state of aggravation.

The old model of charging dollars for hours is no longer bearable. Consulting #clients want to:

✅ Achieve specific results within a short period,

✅ Get those r...

If you feel overwhelm. If it's hard for you to get everything in your consutling business done.

When your company and team are 100% dependent on your being in the business.

When you fear your business is plateauing because of too many competing priorities.

Then maybe it's time for you to get clarity on your business motivators.

They are called the 5 Ps:

- Product
- Positioning
- Prospects
- Profits
- Processes

You need to be aware of all five, but usually only one or two need attention right now.

Or one or two get you the most results.

Focus on these two and have the discipline to blend out the rest.

That means:

- Unsubscribe from all newsletters that do not pertain to the one or two business motivators that you have picked.

- Cancel all meetings that have nothing to do with your top two Ps.

- Be clear on what you want to achieve for the top two Ps by the end of the week. Review them every day.

- Make a list of all the activities that you absolutely MUST do to move a project forward (not the ones that...