5 Business Motivators To Avoid Overwhelm

 

If you feel overwhelm. If it's hard for you to get everything in your consutling business done.

When your company and team are 100% dependent on your being in the business.

When you fear your business is plateauing because of too many competing priorities.

Then maybe it's time for you to get clarity on your business motivators.

They are called the 5 Ps:

- Product
- Positioning
- Prospects
- Profits
- Processes

You need to be aware of all five, but usually only one or two need attention right now.

Or one or two get you the most results.

Focus on these two and have the discipline to blend out the rest.

That means:

- Unsubscribe from all newsletters that do not pertain to the one or two business motivators that you have picked.

- Cancel all meetings that have nothing to do with your top two Ps.

- Be clear on what you want to achieve for the top two Ps by the end of the week. Review them every day.

- Make a list of all the activities that you absolutely MUST do to move a project forward (not the ones that...

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Can't scale, stuck small

 

If you have clients who haggle and squeeze every ounce of energy out of you ...
When you experience scope creep without more billing ...
When you feel exposed because one client takes most of your time and selling falls by the wayside ...
Consider that maybe it is time to upgrade your clients.
When it comes to finding high value clients, most consultants and business coaches market to prospects in terms of the pains they help their clients alleviate.
That is absolutely the WRONG approach.
Such messaging resonates with business owners and executives who are struggling or even flat out failing.
They are in a scarcity mindset: Not enough money. Out of time. Insufficient resources. Broken processes. Limited budget.
Prime Target Clients have a growth mindset.
Here is how to communicate differently in your social media and marketing to upgrade your clients.

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Be an Authority in Your Industry in Three Months

 

When it comes to building your authority, most consultants believe that they need to write a book to attract a following – and paying clients.

This is absolutely the WRONG approach.

I wrote a best-selling book. I paid a book coach an insane amount of money. It made bestseller status. 

When I approached publishers and publicists, their first question was: ‘What’s your platform?’

You see, the publishing industry has changed. They produce, print, and distribute your book – but YOU will need to do the marketing.

You already need to be an authority with a following to get published.

If you aren’t already, publishers may even ask YOU to buy a few thousand books so that at least their costs are covered.

So, don’t waste your money and build your authority first – and faster than you can with any book.

Building your authority is a process.

It’s all about knowing …

  • Whether or not there is demand for your service
  • If there are enough buyers
  • Who you are and how you are different from
  • ...
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1,000 Ideas for Handraiser Posts That Get Engagement

 
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How to sell on social media at no cost

 
Generate a daily flow of new leads without spending hours a day hustling on social media. I will share the three best strategies to find new potential clients. Every. Single. Day.
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5 Steps to Getting More Clients Without Chasing

 

I am not building a business.

I am creating a community.

That's why I have never done cold calling or messaging.

I know it works very well for some people. But for me? I'd rather grow my community in congruence with my values.

The way I look at it: You don't walk over to an attractive person at the bar and make a move. You can get laid that way, but nothing good ever comes out of it long-term. It's the same when selling.

It takes time. Slow is smooth and smooth is fast.

The three main mistakes that most small business owners make are:

- They pitch their service too early

- They are awkward in sales conversations

- They don't have a process to close a deal with ease

In this mini-class, I teach a 5-step process that helps you...

- Create the right time to make an offer

- Be your natural authentic self in sales conversations

- Sell with ease

If you want to know the finer points, schedule a FREE Accelerator Audit with me.

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4 Ways to Increase Trust

 
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Success Habits for Small Businesses

 
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Three mistakes that lead to low engagement online

 
When it comes to engaging their audience on LinkedIn most small business owners have three frustrations:
 
  1. It takes time to create good content
  2. Content does not get reactions
  3. Low engagement over time
As a result, they get content creation fatigue and revenue stays flat.
If that is you, do this instead:
 
  •  Define key issues your clients have each week
  • Implement a publishing rhythm that the algorithm supports
  • Create once, re-use often
If you want my worksheets to help you with that, comment 'engagement' below and I will send them to you.
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Retain Your Clients Over The Holidays

 
When when we went into the Holiday season last year, my client Terri was afraid she would lose some of her clients.
 
This happened every year.
 
She wondered why her clients would stop using her services during this time. And then, come next year, it seemed always impossible to re-engage.
 
She told me that it felt like a failure. She wondered if she was not good enough?
 
Why else would her clients, who made such great progress with her, suddenly dump her?
We then went through her entire client list and used my Traffic Light system for each to see which ones were most likely to disengage.
 
Then we applied my Reflection Amplifier to interview each client to reflect on their journey, identify what they still needed to achieve, and then pre-loaded the year for them.
 
This Holiday Season, it's a totally different picture for her. Clients enjoy this review process with her and cannot wait to continue working with her in the first week of January.
...
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