When it comes to building your authority, most consultants believe that they need to write a book to attract a following – and paying clients.

This is absolutely the WRONG approach.

I wrote a best-selling book. I paid a book coach an insane amount of money. It made bestseller status. 

When I approached publishers and publicists, their first question was: ‘What’s your platform?’

You see, the publishing industry has changed. They produce, print, and distribute your book – but YOU will need to do the marketing.

You already need to be an authority with a following to get published.

If you aren’t already, publishers may even ask YOU to buy a few thousand books so that at least their costs are covered.

So, don’t waste your money and build your authority first – and faster than you can with any book.

Building your authority is a process.

It’s all about knowing …

• Whether or not there is demand for your service
• If there are enough buyers
• Who you are and how you are different from
...

I am not building a business.

I am creating a community.

That's why I have never done cold calling or messaging.

I know it works very well for some people. But for me? I'd rather grow my community in congruence with my values.

The way I look at it: You don't walk over to an attractive person at the bar and make a move. You can get laid that way, but nothing good ever comes out of it long-term. It's the same when selling.

It takes time. Slow is smooth and smooth is fast.

The three main mistakes that most small business owners make are:

- They pitch their service too early

- They are awkward in sales conversations

- They don't have a process to close a deal with ease

In this mini-class, I teach a 5-step process that helps you...

- Create the right time to make an offer

- Be your natural authentic self in sales conversations

- Sell with ease

If you want to know the finer points, schedule a FREE Accelerator Audit with me.

Book Your Trust Audit here: https://accelerate.teamlawless.com/schedule-audit

So many reasons to be angry, upset, or worried right now.

Let's NOT pick one.

In two years from now, we want to be proud of how we handled ourselves today.

We want our children to be proud of the role models we are.

In 25 years from now, we want our grandkids to wonder how we were such badasses and set our standards high.

If you died today and met the person who you could have become, what changes did you wish you had made?

How would have shown up differently in the world?

What quality of energy would you have generated and infused in your team, communities, and family?

Who would you spend more time with?

What choices would you NOT make?

'She is so busy because she has so many responsibilities,' I heard someone say about his boss the other day.

Really?

If she was important, she would put her well-being first.

She would spend more time with her family and friends instead of at #work.

Having time is the token of importance, not being busy.

Not to be absent from some teams because of another, or an executive meeting, or board meeting, or most meetings.

Being busy has nothing to do with making a difference and being productive.

That's a myth we keep telling ourselves and everybody else to justify our misery and unproductiveness and absence - at work and at home.

Being busy creates the illusion of being important. Makes us feel we are doing all this for a reason higher than ourselves.

That's, of course, a lie we are telling ourselves to stay sane - at least for a while.

That's why we say 'yes' to projects, opportunities, and requests that do not move us forward.

It's a lack of clarity about what matters most and ...