Prospects Trust AI More Than You. Here’s How to Win Them Back.

 

“I have the feeling that LinkedIn is one big network full of bots talking to each other,” a friend of mine shared with me yesterday.

"Can I trust anything in there?” she asked. Let’s talk about trust.

If you feel like that also, watch this episode of Coffee, Chaos, and Consulting.

And this one’s personal. Because the truth is, if you’re not closing as many #clients lately, it’s not your pricing.

It’s not your niche.

It’s not even your offer.

It’s a trust gap.

And it's widening fast.

Let’s explore why leads disappear, why no one clicks your great post, and what it means when prospects trust AI more than you. (Yep. That’s a thing now.)

But we’re not here to complain. We’re here to create a solid plan.

We want to earn trust quickly in a market full of fakes, flakes, and tired of automation.

Hint: AI won’t save you here. Fancy words won’t cut it.

If you’re a boutique consultant or a fractional executive wanting more high-trust, high-intent buyers... this training is for you.

N...

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The Death of The Deck - What Consulting Clients Want Now

Why Boutique Consultants Must Lead with Focus, Courage, and Ethics in the Age of AI.

Let’s be blunt.

If you’re still leading with a deck, you’ve already lost the room. In a world where AI can generate ten slides in ten seconds, slides aren’t power. They’re a performance. And clients aren't buying high-level advice printed on glossy paper, summarized in fancy slides anymore. They’re buying conviction.

We’re not in the age of PowerPoint. We’re in the age of Proof Point.

If you’re a boutique consultant who still considers slides as deliverables, get ready. The tectonic plates have moved under your business.

The AI Shift: What Clients Are Really Buying Now

A recent OECD study laid that out in neon lights for you (I summarize the key findings in my latest podcast episode here). AI is everywhere, but not yet deep. Companies know they need it. They are experimenting. However, they lack the vision and stamina to use AI in their business strategy. Business cases are missing, and the ROI i...

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How to Get More Control Over Your Business - The Good Kind

 

Control is an important topic for high-performing consultants, because if you feel out of control, or you control the wrong things, you can end up feeling uncertain, disappointed, or unfulfilled.  

We can only control so many things in our lives, right? But what things should we focus on that will make us feel MOST happy, alive and fulfilled? We'll try three... 

- Control Your Outlook and Character 

- Control for New 

- Control for Fulfillment  

Many people don’t feel fulfilled with what they are doing because they (a) don’t choose to do it in the first place, or (b) don’t get to be involved in the full process of creating something—they aren’t involved beginning to end so they never experience the joy of completion or accomplishment. 

We begin changing this here.

 

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5 Business Motivators To Avoid Overwhelm

 

If you feel overwhelm. If it's hard for you to get everything in your consutling business done.

When your company and team are 100% dependent on your being in the business.

When you fear your business is plateauing because of too many competing priorities.

Then maybe it's time for you to get clarity on your business motivators.

They are called the 5 Ps:

- Product
- Positioning
- Prospects
- Profits
- Processes

You need to be aware of all five, but usually only one or two need attention right now.

Or one or two get you the most results.

Focus on these two and have the discipline to blend out the rest.

That means:

- Unsubscribe from all newsletters that do not pertain to the one or two business motivators that you have picked.

- Cancel all meetings that have nothing to do with your top two Ps.

- Be clear on what you want to achieve for the top two Ps by the end of the week. Review them every day.

- Make a list of all the activities that you absolutely MUST do to move a project forward (not the ones that...

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Can't scale, stuck small

 

If you have clients who haggle and squeeze every ounce of energy out of you ...
When you experience scope creep without more billing ...
When you feel exposed because one client takes most of your time and selling falls by the wayside ...
Consider that maybe it is time to upgrade your clients.
When it comes to finding high value clients, most consultants and business coaches market to prospects in terms of the pains they help their clients alleviate.
That is absolutely the WRONG approach.
Such messaging resonates with business owners and executives who are struggling or even flat out failing.
They are in a scarcity mindset: Not enough money. Out of time. Insufficient resources. Broken processes. Limited budget.
Prime Target Clients have a growth mindset.
Here is how to communicate differently in your social media and marketing to upgrade your clients.

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4 Ways to Increase Trust

 
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Success Habits for Small Businesses

 
Liquid error: internal
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Three mistakes that lead to low engagement online

 
When it comes to engaging their audience on LinkedIn most small business owners have three frustrations:
 
  1. It takes time to create good content
  2. Content does not get reactions
  3. Low engagement over time
As a result, they get content creation fatigue and revenue stays flat.
If that is you, do this instead:
 
  •  Define key issues your clients have each week
  • Implement a publishing rhythm that the algorithm supports
  • Create once, re-use often
If you want my worksheets to help you with that, comment 'engagement' below and I will send them to you.
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Retain Your Clients Over The Holidays

 
When when we went into the Holiday season last year, my client Terri was afraid she would lose some of her clients.
 
This happened every year.
 
She wondered why her clients would stop using her services during this time. And then, come next year, it seemed always impossible to re-engage.
 
She told me that it felt like a failure. She wondered if she was not good enough?
 
Why else would her clients, who made such great progress with her, suddenly dump her?
We then went through her entire client list and used my Traffic Light system for each to see which ones were most likely to disengage.
 
Then we applied my Reflection Amplifier to interview each client to reflect on their journey, identify what they still needed to achieve, and then pre-loaded the year for them.
 
This Holiday Season, it's a totally different picture for her. Clients enjoy this review process with her and cannot wait to continue working with her in the first week of January.
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How to make seven figures as a coach

 

The business coaching market was estimated to be worth more than $15 billion in 2019, up by 5.6 percent compared to the previous year.

But that's just the tip of the iceberg. The global thought leader market, which mainly includes online coaching and digital learning, is expected to reach a combined value of more than $325 billion by 2025.

Think about it: Not every athlete has a coach, but all Olympians do.

Professionals all around the world are now learning from these elite athletes the power of high performance coaching in business.

How can you thrive in this expanding industry?

You may be thinking that you will need coaching certifications. But that is not necessarily true.

That's why I have created a 5-Day Challenge to kickstart your thought leader business. It will help you unlock your money-making idea coaching, consulting or teaching online.

Because coaching students have learned that focusing solely on a coach’s certification is a grave mistake. Certification merely mean...

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